Category: Portfolio

In 2021, I launched the first Fractal Ink Apprenticeship Program for the recruitment, training and eventual hiring of junior designers at Fractal Ink.This was a 3 month long program that involved a combination of classroom training and hands on project experience that established a baseline level of competency in UX, UI, Strategy and consultant skillsets.…

One of the biggest challenges faced by any leader is the growth and nurturing of the culture in the team. The recent global health crisis did necessitate a sudden shift to remote working for almost every single company on the planet, and that has fundamentally changed how we work forever. At Fractal Ink, I led…

As part of the it’s Vision 2030, the Kingdom of Saudi Arabia aims to be one of the top tourist destinations in the world. I had the opportunity to be part of the team advising the Saudi Tourism Authority (STA) on multiple aspects of this transformation that touched on all aspects of a tourist’s experience…

About the Project Banque Misr is the second largest commercial bank in Egypt, and was looking to modernize it’s business loan offerings. Micro, Small, and Medium sized businesses in the country often faced months of waiting before their loans were approved and disbursed, which predictably caused a lot of difficulty in financial planning and growing…

About the project Nedbank, the leading bank of South Africa, wanted to make thelife of an average South African better through digital interventions. The vision was to provide the ease of a one-stop shop for anything and everything. The customer platform, Avo by Nedbank, was launched to public in May 2020. The B2B platform, Avo Business by…

About the project When Axis Mutual Funds approached us for a complete revamp of the online experience they offer consumers and distributors, we knew it was a chance to bring a more human centered approach to an industry that has typically been ruled by jargon and complex business processes. As mutual funds increase in popularity…

Client: Bank of Kigali, Rwanda Project: A USSD based e-wallet for farmers to allow mobile payments for subsidised agricultural products&to give access to the banking ecosystem Context: More than 80% of the country earns directly or indirectly through the agriculture sector. Lack of formal lines of credit is a challenge that must be overcome to…

The research I did at Here Technologies covered the entire software development cycle , and went well beyond the release. This allowed the teams to deliver continuous improvements to all the tools. Here Technologies has upwards of 3000 users working on various tools in the business process. These tools are slowly being rewritten from the…

The project: Find the marketable features for a target demographic. The client wanted a list of marketable features that will ensure their app is a giant success in the app store. The challenge: This research project was very open ended, with minimal information about the product’s current or planned feature set. Our task was to…

Introduction Docker is a technology that puts an application and all its dependencies in a container that can be “plugged in” wherever required in the cloud for rapid deployment and scaling. In the first quarter of 2016, RightScale migrated to using Docker for their services. Project Brief I was tasked with designing a UI to…

In early 2016, Experian PLC, a global information services group started working on a global website for their API technologies. this would be a place for developers to find, license, and use Experian’s APIs. As the UX Team of One in a small contracting team within a large enterprise, this project was one of my…

Introduction Self-Service details page shows various information about the running CloudApp including run status, uptime statistics, a log of recent activity, output values, and configuration settings. This page was designed in 2013, and RightScale’s customer demographic has changed over time. This page was the first Project Brief I was tasked with understanding the needs of…

Self-Service Mobile app was designed as part of RightScale’s annual hackathon in 2015. You can try the prototype below, or open it in it’s own window here. The biggest challenge in this project was deciding which information took priority in which views of the app. The usability study I had conducted for the changes to…

As an exercise, I designed a webapp that calculates the distance between two airports. Please click here to view the entire documentation detailing my design. This post shows some of the pages from my document as a preview. Please click here to view the entire documentation detailing my design.

Introduction to RightScale Self-Service RightScale Self-Service provides an easy-to-use portal for automated deployment of cloud applications and policy-based governance over cloud usage. It empowers developers and even non technical users with on-demand access to cloud infrastructure to accelerate innovation, streamline development. Self-Service is RightScale’s youngest product and new features are regularly being added to it. One…

As Self-Service matured as a product, RightScale’s customers were using the platform to orchestrate very complex environments in the cloud. CAT files (code that describe the structure and behavior of CloudApps in Self-Service), were becoming increasingly complicated and lengthy. CAT imports allows the use of the resources in one CAT file to be used in…